RooferContractors.com operates as an online lead generation and contractor matching platform. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at www.roofercontractors.com (the "Website") or submit an inquiry through our platform.
Please read this Privacy Policy carefully. If you disagree with its terms, please discontinue use of the Website immediately.
01 Information We Collect
Personal Information You Provide Directly
When you submit a lead form, contact us, or otherwise interact with our Website, we may collect the following categories of personal information:
| Category | Examples | Required? |
|---|---|---|
| Identity Data | First name, last name | Yes |
| Contact Data | Email address, phone number | Yes |
| Location Data | ZIP code, city, state | Yes |
| Property Data | Property type, service needed, roof details | Yes |
| Financial Data | Budget range, financing interest (if provided) | Optional |
| Communication Data | Messages, questions, or notes you submit | Optional |
Information Collected Automatically
When you visit our Website, certain data is collected automatically by our servers and analytics tools:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Device type (desktop, mobile, tablet)
- Pages viewed, time spent on each page, and click paths
- Referring URL and exit page
- Google Click ID (GCLID) and UTM campaign parameters
- Session duration and return visit data
02 How We Collect Information
We collect information through the following methods:
- Lead submission forms — when you request a free roofing estimate or contact us
- Cookies and tracking pixels — automated data collection as you browse our Website
- Google Analytics & Google Ads tags — conversion tracking and audience analytics
- Third-party tools — CRM platforms, call tracking software, and email marketing services
- Telephone calls — calls to our toll-free number may be recorded for quality and training purposes
03 How We Use Your Information
We use the personal information we collect for the following purposes:
Primary Uses
- To match you with licensed roofing contractors in your geographic area
- To contact you via phone, email, or text message regarding your roofing inquiry
- To deliver free roofing estimates and schedule contractor visits
- To respond to your questions, comments, or customer service requests
Operational & Business Uses
- To operate, maintain, and improve our Website and lead generation platform
- To analyze traffic patterns, form conversion rates, and user behavior
- To measure and optimize the performance of our Google Ads campaigns
- To send follow-up communications about your roofing project
- To prevent fraud, abuse, and unauthorized use of our platform
- To comply with applicable laws, regulations, and legal obligations
04 Information Sharing & Disclosure
We may share your personal information in the following limited circumstances:
With Roofing Contractors in Our Network
Your primary contact information (name, phone, email, ZIP code, and service request) will be shared with one or more licensed roofing contractors in your area for the purpose of providing you with roofing estimates and services. By submitting a form on our Website, you expressly consent to this sharing.
With Service Providers & Technology Partners
We work with trusted third-party vendors who assist us in operating our platform, including:
- CRM and lead management platforms (e.g., GoHighLevel, HubSpot)
- Email marketing services (e.g., Mailchimp, SendGrid)
- Analytics providers (e.g., Google Analytics)
- Call tracking services (e.g., CallRail, WhatConverts)
- Web hosting and security providers
These vendors are contractually obligated to protect your data and use it only to perform services on our behalf.
For Legal & Safety Reasons
We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of RooferContractors.com, our users, or the public.
Business Transfers
If RooferContractors.com is acquired, merged, or undergoes a transfer of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via prominent notice on our Website.
05 Cookies & Tracking Technologies
Our Website uses cookies and similar tracking technologies to enhance your experience and analyze traffic. The types of cookies we use include:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for the Website to function properly | Session |
| Analytics Cookies | Google Analytics — tracks visits, page views, and behavior | Up to 2 years |
| Advertising Cookies | Google Ads — tracks conversions and enables remarketing | Up to 90 days |
| Functional Cookies | Remembers form preferences and user settings | 30 days |
You may disable cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of our Website. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.
06 TCPA & Communications Consent
This consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency may vary.
How to Opt Out
- Text messages: Reply STOP to any text message to unsubscribe
- Email: Click "Unsubscribe" in any email or email us at optout@roofercontractors.com
- Phone calls: Verbally request removal from our call list during any call
- Written request: Email privacy@roofercontractors.com with "OPT OUT" in the subject line
Opt-out requests are processed within 10 business days. Please note that opting out of our communications does not automatically opt you out of communications from independent contractors who have already received your information.
07 Google Ads & Remarketing
We use Google Ads to advertise our services across Google Search and the Google Display Network. As part of this, we may use:
- Conversion tracking — to measure when a visitor submits a lead form after clicking our ad
- Remarketing audiences — to show ads to previous visitors who did not submit a form
- Customer Match — to match submitted email addresses with Google accounts for targeted advertising
- Google Analytics Audiences — to build audience segments for ad targeting
Google's advertising features are governed by Google's own privacy policies. You may opt out of personalized advertising at www.google.com/settings/ads or through the Digital Advertising Alliance opt-out tool.
08 Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Our standard retention periods are:
- Lead data (name, contact info, service request): Up to 24 months from date of submission
- Call recordings: Up to 12 months
- Analytics data: Up to 26 months (Google Analytics default)
- Email correspondence: Up to 3 years
- Legal and compliance records: Up to 7 years as required by law
After the applicable retention period, we securely delete or anonymize your personal information. You may request earlier deletion by contacting us (see Section 14).
09 Data Security
We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted between your browser and our Website
- Secure, access-controlled servers for storing lead data
- Regular security assessments and vulnerability scanning
- Limited employee access to personal data on a need-to-know basis
- Contractual data protection requirements imposed on all service providers
10 Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
Right to Access
Request a copy of the personal information we hold about you.
Right to Correct
Request correction of inaccurate or incomplete personal data.
Right to Delete
Request deletion of your personal information from our systems.
Right to Opt Out
Opt out of marketing communications at any time.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Restrict
Request restriction of processing of your personal data.
To exercise any of these rights, please contact us using the details in Section 14. We will respond to all verified requests within 30 days. We may need to verify your identity before processing your request.
11 Children's Privacy
RooferContractors.com is intended solely for use by adults aged 18 and older. We do not knowingly collect, solicit, or process personal information from children under the age of 13 (or 16 where required by applicable law).
If we discover that we have inadvertently collected personal information from a child under the applicable age, we will delete that information immediately. If you believe a child has submitted personal information through our Website, please contact us at privacy@roofercontractors.com.
12 California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- The right to know what personal information we collect, use, disclose, and sell
- The right to delete personal information we have collected from you
- The right to opt out of the sale or sharing of your personal information
- The right to correct inaccurate personal information
- The right to limit use of sensitive personal information
- The right to non-discrimination for exercising your privacy rights
To submit a verifiable California consumer request, contact us at privacy@roofercontractors.com. We will respond within 45 days. You may designate an authorized agent to make a request on your behalf.
13 Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by posting a prominent notice on our Website.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.
14 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:
Privacy & Data Requests
📧 General Contact: info@roofercontractors.com
🌐 Website: www.roofercontractors.com
📍 United States